Deco’s Original La Paz Batchoy Opens 3rd Branch | Press Release

Deco’s Original La Paz Batchoy brings your favorite batchoy near you as it opens its 3^rd branch at Robinsons Place Jaro. This is good news for those living in Jaro and neighboring districts who want to have a taste of the original batchoy. Visiting tourists who are touring the area need not go far to have a taste of Iloilo’s most popular signature soup.

Deco's Original La Paz Batchoy, Iloilo's Favorite.
Photo by: Gorgeous Lifestyle Ph

Father of La Paz Batchoy

Deco’s Original La Paz Batchoy was founded before war by Federico “ Deco” Guillergan Sr., a butcher in La Paz Public Market. Deco, as what he is called by family and friends, loves to cook and experiment on a soup by combining meke, porke meat, liver, intestines and different spices. Deco’s soup, which he named batchoy, became a big hit to clients at the public market, encouraging him to expand his business. And the rest is history.

Ilonggo Heritage in an Asian Concept

Deco’s Original La Paz Batchoy Jaro branch is a far cry from the batchoyan in La Paz Public Market decades ago. It is not your typical batchoyan as this one will be a fusion of Asian and Ilonggo, a first of its kind in Iloilo.

Designed Ramen house style, at the center of the room is an open kitchen with a counter where the guests can eat their meals. The resto is a vibrant blend of red, orange, yellow and blue tones, instantly brightening up one’s mood upon entering.

We are revolutionizing the look of a batchoyan in Iloilo to make it more exciting to our guests. Given the fact that Iloilo is very progressive, Ilonggos today are more modern and many tourists are visiting our city. We have a created a look that has an inviting ambiance that people from all walks of life will be happy to eat there,” says Marichel Magalona, licensed operator of Deco’s Original La Paz Batchoy.

Deco's Original La Paz Batchoy

Keeping Tradition

The look of the restaurant may be modern, but the batchoy and other meals are very much Ilonggo and prepared the traditional way. This is the reason why Deco’s batchoy is so flavorful that people keep coming back.

We continue to prepare our batchoy the same way it was done when it was created by Federico Guillergan Sr. before the 2^nd World War broke out. This is how Ilonggos love their batchoy, and to this day, we continue to please their palate,” says Mrs. Magalona

With the concept of having an open kitchen, diners get to see how the food are being prepared and served to them, and will likely be impressed on the way the staff follow quality and safety standards. “We do not practice shortcuts in our stock making. We ensure the quality of our ingredients. We have our own reverse osmosis water system so clients are assured that the water used for our stock and drinking water are clean and safe,” adds Mrs. Magalona

With the opening of Deco’s Robinsons Place Jaro, you can now enjoy the Ilonggo’s favorite soup in 3 locations. The other 2 branches are in Valeria Street (La Salette Building) and Robinsons Place Iloilo.

Deco’s Original La Paz Batchoy opens 3rd Branch | Press Release