MANILA, Philippines - On June 15, Cebu Pacific Air, the country’s leading airline, operated a mobile game-themed flight to introduce Tencent Games’ PlayerUnknown’s Battlegrounds (PUBG) MOBILE’s newest IP, Phoenix Adarna. An airport and in-flight experience featuring Adarna-inspired costumes, trivia games, and merchandise giveaways made the flight the first of its kind in Southeast Asian aviation history.
Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight |
PUBG MOBILE players will embark on a series of heroic missions inspired by the Philippine mythological bird Adarna, the fabled creature that heals all ailments. Players must complete missions within a time limit to unlock rewards or purchase in-game currency to become invincible like Adarna, and dress themselves in eye-catching items such as Agent Phoenix Set backpacks, a frame, parachute and even acquire a buggy. The flight replicates the adventure a hero undergoes in search of this famed fowl.
"We are excited to create this one-of-a-kind experience for our passengers, and the PUBG MOBILE gaming community. As a proudly Filipino carrier, we continue to look for fun ways to promote Philippine culture and tourism. We anticipated this to be the first of several collaborations with industry partners such as Tencent Games,” said Candice Iyog, CEB VP for Marketing and Customer Experience.
BenjDalmacio,
Senior Business Development Manager for PUBG MOBILE Philippines echoes this
excitement for this first-of-its-kind collaboration in the Philippines and
Southeast Asia: “In PUBG MOBILE, we continue to make the game relevant to our
target audience: young adults. The Ibong Adarna, our country’s very own
phoenix, symbolizes hope and rebirth and holds a significant place in
Philippine literature. We are proud for our platform to become a place of
appreciation and learning of Filipino culture as well as helping in promoting
the Philippine tourism industry. We are honored to partner with the country’s
leading airline as they recognize the growing gaming community and live up to
their fun brand.”
Gaming
video creators Rojean Delos Reyes and Dexie
Diaz represented PUBG MOBILE and Cebu Pacific
as official campaign ambassadors. Both known in their gaming circles as
adventurous and passionate, the ladies embody the fiery spirit of the Phoenix
Adarna.
PUBG
MOBILE will blast a special seat sale exclusively communicated to the Filipino
gaming community and raffle free domestic and international round-trip flights,
courtesy of Cebu Pacific, in various community events throughout June.
Aside from Cebu, tourist destination favorite Boracay will be the venue
of offline events, with the appearance of a pop-up gaming truck for a battle
royale game with top PUBG MOBILE players and meet-and-greets. The island will
also become the nesting place of Phoenix Adarna, with tourists spotting from
afar tour boats, parasails, giant sandcastles, beach flags, kayaks, and gliders
bearing the theme.
Phoenix
Adarna items, with its bright plumage, will be available for PUBG MOBILE gamers
until June 30.