THE MG BRAND
Iloilo is a lovely and progressive city in the heart of the Philippines. It is very attractive for tourists and most especially, to the investors. Right now, businesses are opening in the city left and right. MG Iloilo has opened their satelite showroom at SM City North Wing and a Groundbreakin g C eremony was held on the same day at Tabuc Suba, Jaro, Iloilo
Now MG or Morris Garrage Main Showroom is soon to rise in Tabuc Suba, Jaro, Iloilo City. It is situated along the busy roads of Tabuc Suba.
MG PHILIPPINES BRAND VALUES
|MG ZS Car|
MG Philippines exists to provide the greater Filipino motoring public with modern, quality automobiles, with a rich British heritage, all at an attainable value proposition.
But more than being just a car distributor that satisfies the customer's material needs, MG Philippines' products are also aligned with the more intangible concerns of its target market: things like having the assurance of owning a worry-free product, backed by reliable aftermarket services; owning a car that represent freedom, style, individuality, creativity, innovation, youthful energy, and the lifestyle that comes with these concepts; and that by choosing MG, a person makes a bold statement about owning a car with almost a century of history and rich heritage behind it.
MG PHILIPPINES MISSION
"Fulfilling MG Philippines' company goal is not an easy task, but it is also not impossible. To achieve its vision, MG Philippines will first identify its target market, which will allow it to effectively speak to those who want and intend to listen. From there, it will employ a five-phase approach to push the brand forward: "Unveil" - Reveal MG Philippines under the capable hands of Covenant Car Company, Inc. (TCCCI); "Excite" - Create buzz on tri media, online channels, social media, and events; "Astonish" - Launch reliable, innovative aftersales services; "Experience" - Encourage test drives which will lead to possitive customer testimonies and "Alwasy On" - Assorted sustaining campaigns for continuous awareness generation.
Careful activation and decisive execution of this strategy is tantamount to the success of MG."
MG PHILIPPINES VISION
"Ambition is the driver of any successful venture. At MG Philippines, we are motivated by our vision of a near future where the MG badge is in the same conversation as other top-of-mind car brands.
The very same ambition will propel MG Philippines to even greater heights which includes attaining a significant served segment share within its first five years under the Covenant Car Company, Inc. (TCCCI), and growing to rank high among top-of-the-mind auto manufacturers in the local market in the coming years.
The determination to reach this goal is inherent in all the stewards who represent MG Philippines."
"MGs are modern cars with a British heritage, offered at attainable price points. MG Philippines exists to serve.
This is the attitude towards work which all MG Philippines stewards must adopt. MG Philippines via The Covenant Car Company, will commit to foster a relationship between our principals at MG Global and SAIC Motor, our dealer partners, and the motoring public that is grounded on our covenant: to provide excellent MG automobiles, to provide exemplary aftermarket customer service, to grow responsibility with our dealer partners, in order to serve the Filipino motoring public in the best way that we can.
MG Philippines is furthermore governed and inspired by the values of The Covenant Company Car Company Inc.: "We are a car company in covenant with God and our community, incorporated to connect people, called to enrich lives, and challenged to be instruments of positive change."