 |
| Iloilo food brands gain digital momentum at foodpanda CRAVE 2026 |
Iloilo’s homegrown food scene continues to strengthen its digital footprint, with local culinary brands earning top honors at foodpanda’s CRAVE Partner Summit & Awards 2026, held in Cebu.
The prestigious recognition highlights how Iloilo’s food entrepreneurs are blending established local flavors with digital platform capabilities to expand customer reach, drive business performance, and unlock new growth opportunities.
“Iloilo is home to one of the country’s most beloved culinary cultures, and our role extends beyond simply connecting customers with great food,” said Patricia Jacinto, Director for Growth and Marketing at foodpanda Philippines. “We are committed to empowering Iloilo’s food entrepreneurs to build on that rich tradition, reach broader audiences, and create sustainable livelihoods around the food they are passionate about.”
Local Brands Drive Digital Growth and Customer Loyalty
Among the night’s standout performers was Sisigan Sa Doctors, which clinched the coveted Pau-Pau’s Momentum Master – Gold Award for exceptional year-on-year performance during the first half of 2026. What began in 2021 as a modest street food concept has built a dedicated following through its affordable sisig and 24-hour service, paving the way for expansion with its second concept, Bbqhan sa Delgado.
In the competitive Korean dining segment, PorkHub earned the Pau-Pau’s Top of Table – Bronze Award, recognized for robust sales growth and market leadership. Celebrated for its samgyupsal, rice bowls, and specialty drinks, PorkHub also stands out for its commitment to inclusive employment, actively hiring members of the deaf community as it scales operations.
International flavors also made a strong showing, with SAJ HUT securing the People’s Palate – Silver Award for high customer retention and top-tier ratings. Offering Middle Eastern staples like shawarma, saj wraps, hummus, and falafel, the brand has successfully cultivated a loyal customer base across both Iloilo and Bacolod.
Championing Regional Culinary Entrepreneurship
Behind every thriving food brand is an entrepreneur who has spent years perfecting their craft and serving their community. The CRAVE 2026 awards honor that dedication, while foodpanda remains committed to providing local merchants with the digital tools, logistics network, and visibility needed to thrive in an evolving market.